When you have an average of 75 million people in the United States alone watch online videos every day, streaming almost 40 billion videos every month, this offers you a vast medium through which you can market your business. And YouTube accounts for the lion’s share of this medium which can have more than a billion unique users every month watching billions of hours of video. YouTube literally makes a great resource channel you can use to fill up content complete with vitality that makes your business stand out from the 72 hours of video uploads made to YouTube every minute. The key is making clever use of marketing video strategies. Some working strategies include a range of tactics to such as use of jokes, money, fear, nudity, and bravado content material. You can also use wide humor with a genius play on words which comes in handy as hilarious content that adds vitality to your video marketing.
Video marketing is an extension of content marketing and serves a convincing medium for your business to convey its message to a wider audience, and get more exposure. Video marketing has its merits as an audio visual medium that conveys your message about your business in a powerful way within a condensed timeframe. Online video marketing offers you a key means for people to satisfy their information and entertainment needs. Video marketing as the future of content marketing, that is-is a definition of video’s peerless potential reach. Video can go viral when the message is delivered powerfully and can reach millions of viewers, all because of:
· video’s inherent sharing ability;
· engaged viewers having the tendency to share video with others;
· the potential for viewers spending longer on your website and more time interacting with your brand; and
· its potential as the best medium in the kit for any social media campaign;
According to a recent study, 7 in 10 people view brands in a more positive light after watching interesting video content from them. Video marketing is cost effective for small businesses. Apps such as Twitters’ Vine offers increased opportunity for businesses on a limited budget to create engaging video marketing clips. Social media and mobile platforms are resourceful multiple channels that also come in handy to promote your business. According to Ooyala research, a 10th of all video plays happen on mobile and tablets, with mobile phones holding forty-one percent more share of video consumption.