What Makes Online Video Marketing Quite Effective in Promoting Your Business?

When you have an average of 75 million people in the United States alone watch online videos every day, streaming almost 40 billion videos every month, this offers you a vast medium through which you can market your business. And YouTube accounts for the lion’s share of this medium which can have more than a billion unique users every month watching billions of hours of video. YouTube literally makes a great resource channel you can use to fill up content complete with vitality that makes your business stand out from the 72 hours of video uploads made to YouTube every minute. The key is making clever use of marketing video strategies. Some working strategies include a range of tactics to such as use of jokes, money, fear, nudity, and bravado content material. You can also use wide humor with a genius play on words which comes in handy as hilarious content that adds vitality to your video marketing.

Video marketing is an extension of content marketing and serves a convincing medium for your business to convey its message to a wider audience, and get more exposure. Video marketing has its merits as an audio visual medium that conveys your message about your business in a powerful way within a condensed timeframe. Online video marketing offers you a key means for people to satisfy their information and entertainment needs. Video marketing as the future of content marketing, that is-is a definition of video’s peerless potential reach. Video can go viral when the message is delivered powerfully and can reach millions of viewers, all because of:

· video’s inherent sharing ability;

· engaged viewers having the tendency to share video with others;

· the potential for viewers spending longer on your website and more time interacting with your brand; and

· its potential as the best medium in the kit for any social media campaign;

According to a recent study, 7 in 10 people view brands in a more positive light after watching interesting video content from them. Video marketing is cost effective for small businesses. Apps such as Twitters’ Vine offers increased opportunity for businesses on a limited budget to create engaging video marketing clips. Social media and mobile platforms are resourceful multiple channels that also come in handy to promote your business. According to Ooyala research, a 10th of all video plays happen on mobile and tablets, with mobile phones holding forty-one percent more share of video consumption.

Take Business Marketing One Step Higher With Custom Printed Bags

The concept of custom printed bags is not new to us. You barely walk into a mall and an hour later you walk out with at least 5 colorful bags in different sizes and materials each representing their own store. After custom-made stationary, bags are the most popular as business promotional tools. There are several reasons for it.

The aim in providing a free promotional item to customers and would-be-customers is to give them something of value. It should be something they can use and not just admire visually. This is because the more they use it the more they will be reminded of your business. A bag is an item of great utility. It can be used to carry items whether you go to the grocery store or when you are going on a vacation in case it is a larger tote or messenger bag. Also, as the bag travels with the owner, it gets greater exposure.

Getting custom printed bags made is also quite reasonable in terms of the cost. Cloth bags tend to be slightly expensive because of the material used. However, when ordered in bulk, it gets quite affordable. Although important, you should not let price be the only determining factor because in the end you want to offer value for which you will always be remembered.

Using custom printed bags is also not only about handing it out to customers for future use. It can be used to enhance product packaging. There are different types of bags for different items. There are paper bags for delicate items that are not too heavy. Foodstuffs must go into bags that can preserve them in the best manner possible. The other advantage of using custom- printed bags is that they are not limited to a particular industry. They can be used across almost all fields including consumer brands, corporate imaging, political campaigns, travel souvenirs and many others.

Above all, customized bags printed with the company name and logo look attractive and stylish. They add elegance and sophistication that a plain polythene bag of the best quality cannot offer. A striking color and design will catch the eye of other customers and compel them to think of your brand.

Given the need to conserve the environment, many businesses are now considering eco-friendly options moving from poly bags to totes and messengers made of cloth. These bags are reusable and also show your ardent efforts at conserving the environment. There are a number of biodegradable plastic varieties too.

If you’ve never thought of custom printed plastic and cloth bags as your business’ promotional item, now may be the time to consider it. You will come across many local and online printers that create business bags to your needs and liking. All you have to do it provide the company name, logo and other information you want to be printed on the bag. You can choose the plastic film or material, size and style. Shop around to find a printing company that offers you a variety of bags and designs to choose from at the best prices.

Direct Mail Marketing Vs Email Marketing: What’s Best for Your Small Business?

Small businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But, both are an efficient and costeffective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best of all, both of these marketing methods can be easily implemented into the marketing plans of even the smallest business on a very tight budget. Here is a quick overview and comparison of both methods.

Direct Mail Marketing

Direct mail marketing is not dead. It is still as powerful as it has ever been. One of the best things about direct mail marketing is that it has the ability to get your message into the hands of your prospects.

1. Recipients More Receptive

Many people are still not using email. Plus the fact that people will most likely spend more time reading a post card or letter than they will an email. Getting a beautiful post card or envelope into the recipient’s hand can be a powerful tool. As long as you design your marketing material so that it catches the reader’s eye, they will read your message. So much of the mail marketing pieces that arrive in a person’s mailbox is so poorly designed, that much of it gets ignored. Make your piece stand out from the rest, and they will read your message.

2. Can Become Expensive

If you are not targeting the correct audience, you will be wasting time and money. Sending marketing materials directly to specific people at specific addresses will keep your costs way down, and greatly improve your chances of making a sale.

3. Can Be Time Consuming

Building a mail list, and designing amazing marketing materials to send out, takes time, thought, and money. But as a small business, you must always be adding to and improving your mail list and marketing materials. Right from day one. Many small businesses, home-based businesses, and professional practices will live or die based on how good their mail list and marketing materials are.

Email Marketing

Email marketing is amazingly cheap, quick, and easy to implement, but it will not be replacing direct mail for a very long time. One of the best things about email is that it is trackable. This data can be used to analyze open rates, clicked links, and conversion details. All of this data can help you fine-tune your email content and message.

1. Very Inexpensive

You can easily start an email list and not spend one cent. But getting email addresses from anyone beyond your current customers can be very time-consuming. But eventually you will build a larger list. Then you will need an email service company to manage and send your email messages. Many of these service companies have a free plan to manage up to a certain amount of addresses.

2. Very Fast

Once your emails are designed and set-up, you can send out a mass email in a few minutes. Your recipients will start opening your email message a few minutes after you sent it. You will start to get hits on your website a few minutes later. Amazingly fast.

3. Very Convenient

Providing clickable links to your products and services makes an email very convenient for the recipients. These links allow the recipients to quickly understand what your email is trying to tell them, and sell them. This speed is one of the major reasons most of us enjoy emails.

What’s Best for Your Small Business?

Don’t be afraid to use both methods at the same time. Direct mail might work better for some of your prospects and current customers. Email might work better for the others. Each method has several similarities, and several important differences. You will need to decide which method, or both, is the best for your small business. The reality of the situation is that direct mail and email marketing are a perfect match for each other. Each method makes up for the shortcomings of the other. Used together they create a powerful tool to use in your marketing plan.

Here Are Some Questions To Ask Yourself

Is your communication time-sensitive? Do you have a budget to work with? How much explanation do your prospects require? Do you have a good mail list for one method or both? Have you already asked your current customers to join your mail and email list? Are some, most, or all of your customers online?