What Makes Online Video Marketing Quite Effective in Promoting Your Business?

When you have an average of 75 million people in the United States alone watch online videos every day, streaming almost 40 billion videos every month, this offers you a vast medium through which you can market your business. And YouTube accounts for the lion’s share of this medium which can have more than a billion unique users every month watching billions of hours of video. YouTube literally makes a great resource channel you can use to fill up content complete with vitality that makes your business stand out from the 72 hours of video uploads made to YouTube every minute. The key is making clever use of marketing video strategies. Some working strategies include a range of tactics to such as use of jokes, money, fear, nudity, and bravado content material. You can also use wide humor with a genius play on words which comes in handy as hilarious content that adds vitality to your video marketing.

Video marketing is an extension of content marketing and serves a convincing medium for your business to convey its message to a wider audience, and get more exposure. Video marketing has its merits as an audio visual medium that conveys your message about your business in a powerful way within a condensed timeframe. Online video marketing offers you a key means for people to satisfy their information and entertainment needs. Video marketing as the future of content marketing, that is-is a definition of video’s peerless potential reach. Video can go viral when the message is delivered powerfully and can reach millions of viewers, all because of:

· video’s inherent sharing ability;

· engaged viewers having the tendency to share video with others;

· the potential for viewers spending longer on your website and more time interacting with your brand; and

· its potential as the best medium in the kit for any social media campaign;

According to a recent study, 7 in 10 people view brands in a more positive light after watching interesting video content from them. Video marketing is cost effective for small businesses. Apps such as Twitters’ Vine offers increased opportunity for businesses on a limited budget to create engaging video marketing clips. Social media and mobile platforms are resourceful multiple channels that also come in handy to promote your business. According to Ooyala research, a 10th of all video plays happen on mobile and tablets, with mobile phones holding forty-one percent more share of video consumption.

Is Direct Mail Still Effective?

I’m often asked “Which is better, email marketing or direct mail marketing?” While email is a very effective medium for communicating and selling customers – from the prospective of prospecting (finding NEW customers) – I feel direct mail is much more effective, and here’s 7 reasons why:

HIGHER RESPONSE. When searching for “new” customers, study after study proves regular mail will generate more new customers than email. A recent study by the DMA (Direct Marketing Association) shows direct mail being 10 to 30 times more effective than email.

HIGHER DELIVERY RATE. A good mailing list is typically 95% deliverable. On the other hand, the great majority of email lists being advertised have a delivery rate of below 50%. Also, due to the constant onslaught by spammers, the ISPs (Gmail, Yahoo, AOL, etc) are beginning to block unsolicited emails… and for this reason some are predicting the demise of email “prospecting.” Fantastic offer, fantastic creative, fantastic list… all this is irrelevant if the ISPs don’t deliver. With regular mail — your offer gets delivered!

HIGHER OPEN RATE. With the great majority of email “prospecting” campaigns, 95+ percent of all emails are not even opened. The email recipient will either delete or transfer to the SPAM box… without even peeking at the email… your brand name. On the other hand, postal mail is a tangible item that typically captures a glance. The receiver may not read every word, but your company name/brand will gain much more awareness with postal mail than with email.

MORE PROSPECTS. Accurate — quality email addresses are very difficult to acquire — mainly because most people do not opt-in for 3rd party offers. For this reason, virtually all email lists are missing the majority of the target. Typically a good mail list offers 80% more prospects.

LONG SHELF LIFE. The shelf-life of an email offer is measured in seconds, while an offer via regular mail can linger on a coffee table for days.

LESS COMPETITION. More than ever consumers are bombarded with digital offers that they don’t want. Email is now the cluttered option, while direct mail represents the uncluttered option. With postal mail your offer will not get lost in avalanche of competitive offers.

SAFETY. This one is a biggie! With the growing threat of identity theft, viruses, and SPAM, people are becoming more and more hesitant in responding to on-line offers… even legitimate interesting offers. Regular mail is safe… the user can visit any website on his/her own time schedule and without having to click potentially dangerous links.

So, for “prospecting” as well as putting offers in front of qualified buyers (BUYERS that are looking for your product or service) that will help grow your business quickly… “old fashion” mail is much more effective than email! Email “prospecting” is losing its power. Direct mail on the other hand has never really lost its power and is in fact gaining strength. This is the very reason that even some of the biggest Internet names (Google, Facebook, Microsoft to name just a few) are major direct mail users themselves. Bottom line – companies that use regular mail will gain a competitive edge on the competitors that skip mail.

If you want to grow your business quickly and cost effectively, NOW is the time to get started on your direct mail campaign!

Effective Direct Marketing – The Krispy Kreme Model

Remember a few years ago when Krispy Kreme® ruled the universe? New stores were popping up everywhere and they all had lines snaking out their doors and around the block.

Krispy Kreme donuts were synonymous with guilty pleasure. There was nothing quite like a still-hot Krispy Kreme original glazed donut.  We thought they were heavenly. We couldn’t get enough of them.

But do you also remember those rare occasions when a stray donut survived the feeding frenzy until the next day? Remember the experience of biting into a day old donut and the accompanying feeling of disappointment?

Direct Marketing messaging can be like that-especially with marketing taking on more and more social networking characteristics. Whether we’re engaging customers through a website or a blog, content is king. If your content is stale-like a day-old donut-it won’t take long for your customers to walk away.

This doesn’t mean reinventing who you are every week. It does mean constantly thinking about how you can help your customers. And it means thinking of fresh ways to communicate with them about solving their problems.

How often should you update your content? That depends. Some industries change daily. Most don’t. I’d rather receive one really good piece of information every week or every month than wade through a bunch of mediocre stuff to find one gem. A business colleague of ours who builds high-end websites recently shared that 95 percent of his clients haven’t changed the content on their sites in the last 12 months.  That’s too long.

When’s the last time you updated your blog or the content on your website? Are you giving customers a reason to check in with you-or is your content like a day-old Krispy Kreme donut?

What keeps you from delivering fresh content?