What Makes Online Video Marketing Quite Effective in Promoting Your Business?

When you have an average of 75 million people in the United States alone watch online videos every day, streaming almost 40 billion videos every month, this offers you a vast medium through which you can market your business. And YouTube accounts for the lion’s share of this medium which can have more than a billion unique users every month watching billions of hours of video. YouTube literally makes a great resource channel you can use to fill up content complete with vitality that makes your business stand out from the 72 hours of video uploads made to YouTube every minute. The key is making clever use of marketing video strategies. Some working strategies include a range of tactics to such as use of jokes, money, fear, nudity, and bravado content material. You can also use wide humor with a genius play on words which comes in handy as hilarious content that adds vitality to your video marketing.

Video marketing is an extension of content marketing and serves a convincing medium for your business to convey its message to a wider audience, and get more exposure. Video marketing has its merits as an audio visual medium that conveys your message about your business in a powerful way within a condensed timeframe. Online video marketing offers you a key means for people to satisfy their information and entertainment needs. Video marketing as the future of content marketing, that is-is a definition of video’s peerless potential reach. Video can go viral when the message is delivered powerfully and can reach millions of viewers, all because of:

· video’s inherent sharing ability;

· engaged viewers having the tendency to share video with others;

· the potential for viewers spending longer on your website and more time interacting with your brand; and

· its potential as the best medium in the kit for any social media campaign;

According to a recent study, 7 in 10 people view brands in a more positive light after watching interesting video content from them. Video marketing is cost effective for small businesses. Apps such as Twitters’ Vine offers increased opportunity for businesses on a limited budget to create engaging video marketing clips. Social media and mobile platforms are resourceful multiple channels that also come in handy to promote your business. According to Ooyala research, a 10th of all video plays happen on mobile and tablets, with mobile phones holding forty-one percent more share of video consumption.

Double Your Marketing Impact And Make Money Fast – By Purposely Damaging Your Products

Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions?

Then listen to this:

One of the best “marketing” stories I ever heard was the furniture dealer who had a “scratch and dent” sale where he was selling furniture that had been damaged by water at a huge discount.

Turns out he made so much money with this sale that he ended up poking holes in the warehouse so the inventory would get wet and he could ethically give it away at a steep discount!

And really, if you sell a physical product, there’s no reason you can’t do the same thing.

I do it all the time.

And sometimes I make more money from these damaged product sales than I do my regular promotions.

But be careful here.

You don’t want to lie or do anything unethical. And the thing that makes this work is that a damaged product is a believable excuse for a sale.

So keep things in the bounds of reality and good taste. Don’t try to sell brand new things at these discounts or anything like that.

In fact, you shouldn’t overdo this at all unless you know exactly what you’re doing.

I like to do these sales only once in a while, when people aren’t expecting it.

And don’t worry, you don’t necessarily have to poke holes in your warehouse or set your garage on fire to do this, either.

But if the printer screws up the labels on your CD’s or if you should happen to have a bunch of returned inventory that has been opened, then it is perfect for this kind of sale.

Bottom line:

Having a scratch and dent sale is easily one of the fastest and easiest ways to squeeze as much money out of your business as you can. And it is perfect to do once or twice a year after a big mailing to your list.

How Focusing Your Marketing Efforts Can Help

So have we all returned to work after the festivities with new ideas and inspiration for attracting new business? In 2012, an Olympic year we need to be aiming high for achieving those ultimate goals. Increasing response rates and winning new customers may well be top of your agenda for 2012 so how do you go about it?

Think like an Olympic athlete and you can race past your competitors and collect gold every time. Athletes put so much training and effort in before the big race and this can be compared to direct mail campaigns because you will put a huge amount of foundation work into ensuring that you have an up to date database and as many quality contacts as possible. You follow this by choosing carefully exactly what you need to say – you may be promoting a brand new product or service so you will have all the meetings and discussions before a final draft is decided upon.

Then onto the final hurdle – you need to ensure that all your efforts are not going to be in vain and that your communication is read and not discarded before the starting pistol has fired. Some companies think that a letter or a flat pamphlet will suffice but I am of the opinion that this simply is not good enough anymore. You need to use attention-grabbing products that are not only entertaining but will definitely be opened, read and responded to.

Choose your product wisely – do you want to shock and surprise with a pop-up product or would you prefer to keep your customers entertained with fun folds? Either way you can award yourself a gold medal for keeping ahead of your competitors and ensuring that your professional and unusual approach to marketing is rewarded with higher response rates. You may be of the opinion that e-mail marketing is the way forward and whilst it does have its place I believe that it is still not as effective as direct mail that has attitude and creates an impact. How many times have you scrolled through your in-box hitting the delete button without a second thought? Your customers do exactly the same and whilst your e-shot may say something they would benefit from in a second it can be gone forever,

Direct mail items that have an element of surprise or are interactive are never ignored and are almost always shared with colleagues and co-workers too. It is easy to capture a greater audience with amusing and entertaining direct mail pieces; give them a try for your next marketing campaign and see the results for yourself. As I said earlier when compared to an Olympic athlete, it is not only about the training it is the performance on the day that counts.